DEMOGRAPHICS PACKAGING
CÓMO DISEÑAR ENVASES PARA UN PÚBLICO CONCRETO
MARK HAMPSHIRE / KEITH STEPHENSON
from DemoGraphics is one in a series of books that examines the way specific designs target audiences. Numerous stunning examples illustrate how packaging homes in on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies feature interviews with designers and brand owners to explain why specific choices were made, why they worked and how the designs evolved from a prototypes or concept to form successful, user-centered designs. The book also features a useful tools for designers including a palette of ideas, materials, and inspirations with which to design their own targeted packaging.
DemoGraphics packaging ofrece a los diseñadores una paleta de ideas, materiales e inspiraciones con los que diseñar envases para un público en concreto.
Se trata de una obra básica para diseñadores, profesionales de la publicidad, marketing y marca, y estudiantes.
